A book is like a visual radio.
The mind must transcribe the text into visual images in the mind for the creative spark to light the stage for the mental drama to take place. The beauty of the book just as with a radio story, is the ability of the mind to make a perfect image of a hero or landscape. The image is always the perfect Clark Gable or Cary Grant or John Wayne. It is a shame that so many have not grown to love the book. It is the perfect entertainment, the cheapest education,  just by opening a book and diving into sea of information.

Lighting the spark of creativity

To open a book is to light the fuse. The lines of printed words a fuse of letters that put together creates an explosion of images in the minds eye. 
How do we light this fuse in ones who will not open the book?
How do we make them understand what they are missing?
How do we ...